Cogny Cloud · OpenAI Ads

ChatGPT ads are a new auction. Cogny reads it weekly.

Cogny reads OpenAI Ads through the MCP — campaigns, ad groups, chat cards, insights by country and device — finds context hints that attract the wrong conversations and cards that get impressions without clicks, and creates a ticket per fix. Approve in tickets — Cogny pauses, re-bids or re-budgets directly through the OpenAI Ads MCP.

❯ book a Cloud demo see how it replaces the manual flow →

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cogny --replaces

FLOW

Same outcome. Two very different processes.

How you do it today

Open ads.openai.com. Read impressions, clicks and spend per campaign.
Guess which context hints matched which conversations.
Compare CTR across chat cards by eye.
Decide what to pause, where to move budget.
Open each ad group. Change bids and status — by hand.

How Cogny Cloud does it

Cogny connects to OpenAI Ads with an Ads API key — one-time.
Pulls campaign, ad group and ad insights (daily, by country and device) on a schedule.
Finds insights: cards under 1% CTR, hints with no clicks, budgets that never deliver, pixels that stopped firing.
Creates a ticket per proposed action.
You approve in tickets.
Cogny executes through the OpenAI Ads MCP — pause/resume, bid and budget changes.
Tracks which tickets moved CPC and conversions. Smarter every week.

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cogny --tickets

read + write

Cogny creates tickets AND executes the approved ones through the MCP. Each insight becomes one ticket — here are the kinds Cogny creates from OpenAI Ads:

Pause-ad-group ticketAd groups whose context hints deliver impressions but no clicks for 14 days.

Bid-and-budget ticketMove daily budget toward campaigns with the lowest CPC per conversion.

Pixel-health ticketConversion pixel stopped receiving events while campaigns kept spending.

ExecutionCogny can pause/resume campaigns, ad groups and ads, and change bids, budgets, context hints and geo targeting through the OpenAI Ads MCP after approval. Cogny does not write chat-card copy or replace creative images.

LearnsEach approved pause and budget shift teaches Cogny which ChatGPT conversations actually convert for you — so the next audit starts from what worked.

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cogny --reads

DATA

The reports Cogny pulls on schedule for OpenAI Ads insights

OpenAI AdsCampaigns, Ad groups, Chat cards

GA4utm_source=chatgpt sessions

Conversion pixelEvent settings, pixel events

Cogny memoryOrg context across weeks

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cogny --book

DEMO

Tell us your use case. Then book a 15-min Cloud demo.

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cogny --faq

ASK

The questions we usually get on the demo call

Are ChatGPT ads and OpenAI Ads the same thing?

Yes. OpenAI named the product OpenAI Ads and it runs at ads.openai.com, but the ads themselves render as sponsored chat cards inside ChatGPT conversations — which is why most people search for "ChatGPT ads". Same ad account, same Advertiser API, same MCP in Cogny.

How are ChatGPT ads targeted, if there are no keywords?

Targeting is a campaign-level geo block plus context hints on each ad group — short free-text phrases describing the conversations the ad should appear in. The relevance model reads those hints together with the chat card's title and body, so Cogny audits hints and card copy as one unit rather than separately.

Does Cogny replace OpenAI Ads?

No. Cogny connects to OpenAI Ads and adds an AI analyst on top — you keep using OpenAI Ads for everything you do today.

Does Cogny make changes automatically?

No — Cogny creates a ticket for every proposed action, you approve in tickets, then Cogny executes the approved ticket through the OpenAI Ads MCP. Nothing ships without you signing off.

Does Cogny write copy or creative?

No. Cogny does not write ad copy, email bodies, post content, image creative or rewrite existing copy. Cogny’s execution is limited to structural changes — segments, tags, metadata, internal links, redirects, scheduling assets you’ve already drafted, status changes (pause/resume/archive), and code-level PRs via Cogny Code.

Does Cogny actually get smarter over time?

Yes. Every approval and rejection is a signal. Cogny tracks the outcome of each executed ticket (did the deal close, did the ranking recover, did the segment lift revenue) and tunes its proposals to your business — so noisy or irrelevant tickets fall off and the high-signal ones become the default.

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